Someone compliments something you’re wearing and part of your ‘thank you’ is the story behind the garment, right? “Thank you! I got this at a concert in 2007”, “Thank you! It was my grandfather’s”, “Thank you! Funny story actually….”. Doesn’t everyone do this?
We’ve given a lot of thought to what makes us different from any other dry goods company and as we move forward in growing this brand, there are a couple of things we want you to know. First and foremost, we will deliver well made, often handcrafted, detail oriented products. We will serve the greater good and be a unifying agent. Since our company is named after the bowline knot, which is often referred to as “king of the knots”, we thought it would be perfectly appropriate to employ an intentional concept to tie people and eras together through stories.
The bowline knot is described as a simple and elegant configuration; it never slips or comes loose under any strain or load. This serves as a model for our standard of excellence. There is also symbolism of the notion that if we meet one another in the middle, accept our differences and learn from each other, we strengthen the knot of humanity.
We know that you can shop anywhere and so we want to deliver more than just a product, but also, an experience. With all of this in mind we want to explain the details of our latest release, the Bowline Co. x Ebbets Field Flannels (EFF) vintage ballcap collaboration. Kel and I designed the ballcaps, from the vector files for the obvious front felt components and wool broadcloth panel color, down to the nitty gritty details like contrast stitching, eyelet colors, seam tape style, etc. Then we worked with EFF to produce the first small batch of BCo. x EFF ballcaps. We’d love for you to read more about the collaboration. There are two designs and two colors for a total of four options. Some are fitted and some have a leather strapback. The ballcaps are for anyone with a dome; the ballcaps are for everyone. Inclusion will always remain one of our core pillars.
While we’ve been waiting for the final product to arrive, we started collecting stories from anyone who was willing to write one. We believe everyone has something important and meaningful to say, and we want to read it and help share it. What happens next is beautiful. When someone orders one of our vintage ballcaps, they will receive one of the stories you all have submitted. Since most stories are accompanied by the author’s Instagram handle, you’ll be able to connect with them if something in their story grabs your attention. Our story-collecting effort is, and will remain, ongoing. Share a story with us, hell, share 33! We want to hear from you. And we want to hear from the people you know, so pass this along. As our archive becomes more substantial, we will begin accompanying more and more products with your stories. For now, it’s just the ballcaps. The navy designs are in-hand and the gray designs are a couple weeks away from delivery. All are available to order now.
Thank you for being a part of our story.
Meg & Kel